Networking Insight

Networking Insight Turnes Seven!

On December 16, Networking Insight turned seven! Thank you for your continued readership and support these past seven years.

The past year was very busy so I didn't write as many blogs posts. However, my goal for 2014 is to up my frequency. Also, I am always looking for guest bloggers. So, if you want to write a post, then send it to me at [email protected].

As always, it has been a rewarding and enjoyable experience to share my thoughts on relationship building, networking, and personal branding.

I look forward to more years to come. Happy Networking!

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Put Others First Before You Expect Anything in Return

Building relationships takes time and effort to build trust. Before you should expect to benefit consider focusing on the other person first.

Since relationship building is a two way street, it is important that you make the other person happy before you ask for anything. Spend time getting to know others first so you can provide value.

During conversations, let others do more talking so you can listen for clues about how you can help. At the same time, it is okay to ask other people about their needs

They will appreciate your generosity and remember you. Your act of kindness will go along way if you can help them to achieve some of their goals.

Your act of selflessness will enhance your personal brand and reputation in the business community.  You will be someoone who is recognized as a leader and opportunities will come your way.

When the time is right for you to ask for help, people will jump at the opportunity to help you. They will have been waiting for a way to help and will feel good about assisting you.

Putting others first is a great way to build up a quality network and reputation. As a result, business and opportunities will come your way.

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Book Review: Guerilla Marketing to Baby Boomers by Kristi Carter

Guerilla Marketing to Baby Boomers was written by Kristi Carter who is an entrepreneur with multiple businesses. More recently, she has dedicated her career to online marketing. She promotes various products online from travel to educational courses. Her firm, Taz Solution is a nationally recognized marketing firm.

The book has over 20 chapters, which include:

• Why Market to Boomers?
• The 10 Most Important Marekting Secrets
• Secrets Boomers Don't Want You to Know
• Newsletter Advertising
• Billboard Advertising
• Executing Your Marketing Plan
• How to Separate Your Company From the Crowd

The author shares her expertise about marketing to a specific demographic, baby boomers.  She has found that this market is one of the best and biggest markets since they buy just about everything because they have disposable income and are buying to cover the needs of three generations.

The book is geared to helping firms who have products or services that they think would be of interest to baby boomers. Throughout the book, the author shares a lot of marketing techniques to reach this audience both offline and online. Techniques include: personal letters, video marketing, Skype, TV, radio, billboard advertising, cinema advertising, trade shows, and telephone.

What is interesting about this book is that the author explores common and unique marketing methods to make your company and its product or service stand out. Even though she fouces on baby boomers, the technqiues shared could really be for any audience. You just need to tweek your message for the approrpiate demographic.

After reading this book, you will learn:

• Basic principles of marketing online
• How to get an audience of people begging to buy your product
• Why do Baby Boomers buy?
• What Baby Boomers are buying now
• How to automate your business so you can do other things besides 'work'
• The importance and influence of Social Media
• Secrets that Baby Boomers don't want to know
• Developing your plan of attack
• Media vs. non-media

The book is worth a read if you want to learn various marketing techniques that can be benefical for your company's product or service. The author's writing style makes it an enjoyable and easy read.

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