Book Review: The Art of Being Unreasonable by Eli Broad

The Art of Being Unreasonable was written by Eli Broad who is an entrepreneur, philanthropist, and the founder of two Fortune 500 companies. KB Home and SunAmerica. In addition, he is an internationally known art collector and has been profiled on 60 Minutes, in Vanity Fair, and the New York Times. 

Below are some of the chapters of the book:

• The Art of Being Unreasonable
• Forget Conventional Wisdom
• The Value of Being Second
• Risk
• How to Get Results
• Leverage
• Negoatiation
• Competition
• Giving Back

Eli has led an amazing career in accounting, real estate, financial services, and philanthrophy. He wrote this book to share with you his unconventional thinking, which has allowed him to excel in just about every endeavor.

While he has had some failures and setbacks, he has learned and moved on. Successful entrepreneurs learn from their mistakes and become stronger.  With so much success in his life, he has given back countless times with his involvement in art, education, and medicine. Truly, he has made a difference in many lives.

In his book, he shares with you his thought process and his unreasonable principles from negotiating to risk-taking to investing to hiring. By sharing his insight, you understand how his practices have taken him to the top of his industries. 

The book explains some of the following:

• How to ask unreasonable questions
• How to pursue the untried
• How to relentlessly revise expectations upward
• How to be restless
• How to seek out the best in everything

By reading this book, you will get motivated to try something new to get ahead. It is not everyday that you get to read about the extraordinary success of one individual. Learn what you can from the widson of Eli Broad.

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