Your personal brand is how others perceive you in the marketplace. You want to make sure that your brand is seen as positive. In fact, your brand is your networking identity.
Your actions, demeanor, personality, expertise, and appearance are all important considerations that make up your brand. When interacting with others, you want to make sure that you come across professional and leave a good impression.
Make sure that you are dressed appropriate for each situation. Do some research and even ask what is the appropriate attire for a meeting that you may attend. If you don’t know, then a safe bet is to wear professional attire. Rarely, will you be over dressed.
It is important that you dress to at least the level of the person who you are meeting. If you are meeting with a senior executive, then wear professional attire. You want to set a good impression.
When attending events, find out what others may wear by researching the organization website or asking people who have attended in the past. Either way, you can’t go wrong with professional attire or even business casual. It is not a good idea to dress casual because you want to come across professional.
You never know who you will meet so you want to put your best foot forward and come across as professional as you can. Take your appearance very serious because it is a big part of your personal brand.
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