Book Review: Recommended by Andy Lopata

Recommended was written by Andy Lopata who is one of Europe’s leading business networking strategists.  He writes for several business magazines and is frequently quoted in the national press in the UK.  Previously, he was managing director of the UK network Business Referral Exchange. He is also the author of ...and Death Came Third! The Definitive Guide to Networking and Speaking in Public.

The book is broken up into the following sections:

• Why You Need to Get Recommended
• The Foundation of the Ultimate Referrals Strategy
• How Your Network Can Help You Generate Referrals
• How To Get Your Network To Refer You• Tools You Can Use

The author is a world renown networking authority who shares some techniques on how to close more sales by generating referrals through your network.  Building relationships is a key business technique to build trust and credibility. People buy from those who they trust and know.  Andy shows you how to build a network of “champions” who will often refer you business.

Recommended will show you how to maximize the potential of your network. The author lays out a plan to put together a referral strategy, which can produce longer term clients who will have a higher lifetime sales value to your organization. Learn how to spend more time cultivating your network to generate business rather than having to cold call or continuously meet new people.

Andy practices what he preaches so this book teaches you the successful techniques that he has used to grow his companies. Throughout the book, he shares some stories to illustrate his points.

Whether you are an expert networker or a novice, the book is a practical guide that will reinforce that you need to build strong relationships to generate quality referrals.  Learn from a seasoned and recognized networking expert.

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