Book Review: We by Rudy Karsan and Kevin Kruse

We: How to Increase Performance and Profits Through Full Engagement was written by Rudy Karsan and Kevin Kruse. Rudy is Co-Founder, Chairman, and CEO of Kenexa, which is a global provider of business solutions for human resources. The firm studies human behavior and team dynamics in the workplace. With offices in 20 countries and more than 2,200 employees, the firm’s products and services have affected the lives of more than 150 million people around the world.

Kevin is a serial entrepreneur, CEO of Kru Research, and Co-Founder of the e-Patient Connections conference.  He speaks around the world to organizations about business excellence and the new world of work.

The book is divided up into the following parts:

• Part One: Career-Life
• Part Two: The You in We
• Part Three: How Great Leaders Harmonize Teams
• Part Four: Manager’s Toolkit

Chapter 5 is of special interest because the authors discuss the power of personal branding and relationships. By taking the time to develop your brand with your network, you have the opportunity to become a thought leader in your industry, which has benefits to your employer as well.

This book is based on research from Kenexa and the authors’ experiences leading business teams. In today’s world, life and work are blended rather than balanced. We don’t have financial security and job satisfaction is at a record low. Therefore, organizations have more disengaged workforces, which lowers productivity. At the same time, our emotions at work spill over into our entire lives, thus, affecting our health and relationships.

In the book, the authors discuss the nature of work in the modern organization and how to achieve full engagement at work.  The solutions discussed come from their understandings of the Kenexa research (10 million worker surveys in 150 countries) and from their experiences leading fast growing firms. As a result, they show the linkage between the success of the individual and the success of the organization.

According to the author’s, the below factors drive one’s level of engagement the most:

• Growth
• Recognition
• Trust

For managers, the book describes the leadership behaviors necessary to generate buy-in and commitment from employees.  Throughout the book, the authors share case studies, individual stories, and actionable steps that will enhance engagement and leadership within organizations.  If you want to have a better understanding of today’s organizations, the employee/employer dynamic, and how to improve the work environment, then We may be a book you want to read.

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