The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success was written by Carmine Gallo, who also wrote The Presentation Secrets of Steve Jobs, is a presentation, media-training, and communication-skills coach for some of the world’s most admired brands. In addition to being an author, he is a columnist for Businessweek.com and a keynote, speaker, and seminar leader. He has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Redbook, Forbes.com, New York Times, Wall Street Journal, and Investor’s Business Daily.
The book is broken up into the following principles:
Principle One: Do What You Love
Principle Two: Put a Dent in the Universe
Principle Three: Kick Start Your Brain
Principle Four: Sell Dreams, Not Products
Principle Five: Say No to 1,000 Things
Principle Six: Create Insanely Great Experiences
Principle Seven: Master the Message
In this book, Gallo examines the greatness of Apple and how Steve Jobs created the culture for innovation to make it one of the world’s most respected companies. As in recent years, Apple keeps knocking it out of the park with new and innovative products.
Gallo does a good job giving the reader the background of Steve Jobs and Apple so you understand why the firm has been so successful. At the same time, Gallo mentions aspects of other firms such as Zappos and Abt Electronics to demonstrate that innovation happens everywhere. Because of innovation, the world has many special companies that stand out and are a success.
The goal of the book is to inspire the reader to create more innovation within his/her firm. Learning about the innovation of Steve Jobs and Apple shows the reader that it can be done. However, it requires discipline, alignment, passion, and thinking differently. Apple and many other firms are not afraid to follow their hearts and take chances.
The principles in this book are meaningful, simple, and attainable for any professional in any industry. To learn how to make a difference and be more innovative, The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success may be worth a read.
If you like this blog post, then subscribe via email or RSS feed.
For a related post, check out Book Review: The Presentation Secrets of Steve Jobs by Carmine Gallo.