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  • Networking perspective based on experience and observation by relationship builder, Jason Jacobsohn

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August 24, 2009


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Andy Lopata

You are absolutely right about this Jason. I don't know what the feeling is in the States but people in the UK can sometimes be very reticent to turn to their personal network, such as friends and family, for help with their business. This despite the fact that friends and family have more desire to help us than anyone else.

My additional advice would to ask yourself who do your contacts know. If you can understand the reach of your network you can make the key connections you need, and find them far more easily.

Jason Jacobsohn

Some people in the U.S. are also not comfortable turning to friends and family for any help. However, when it comes to raising funds for a business, U.S. entrepreneurs go to friends and family first.

Yes, good point about thinking about who your contacts know. Sometimes those second level contacts can be more powerful.

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