Book Review: Fortune & Freedom by Jim Hirshfield

Fortune & Freedom: The Entrepreneur's Guide to Success was written by Jim Hirshfield who has been a successful entrepreneur for more than 30 years.  For more than 25 years, he was the CEO of the firm he founded, Summit Communications, which is a cable company that he grew to 130 people. Jim eventually sold his business and has written this book based on his experience as an entrepreneur.

The book is broken up into the following sections:

Part I:  Success - If you do not know where you are going, you will get there
Part II: Functional Skills - Kryptonite: Even Superman has limitations
Part III: The Deal – Are we there yet?
Part IV: Operations: Make It So – Now that you own a business, you have to run it!
Part V: “I Am Going to Live Forever!” – Probably not

The author provides some good advice for any entrepreneur or would be entrepreneur. The book starts by helping people at the beginning of their professional life and ends by helping people after they sell their business. No matter where you are in life, you will get some tips on the full life cycle of a business.

Each chapter is short and to the point, which makes it an easy read.  In addition, each chapter ends with a review and next steps. The author provides some real world guidance to help you move forward with your thoughts and business.

Some of what you will learn in this book includes:

• How to own and run a business
• How much you spend, not earn, is what controls your financial situation
• Investors want to invest their money with someone who they trust and respect
• It is important to control the deal to control your future
• Building value is just as important as building profit

The book contains a lot of good nuggets so you should come away with some information that you can use immediately.  Whether you want to start a business or not, Fortune & Freedom: The Entrepreneur's Guide to Success is a good guide for you as you move ahead in your career.

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