Personal branding is a very important component of relationship building. You need to find ways to stand out and provide value to others. Brand yourself around a subject that you are passionate and knowledgeable about. Below are four ways to brand yourself around your topic of choice:
1. Speak at Events – Seek out organizations and inquire about speaking opportunities. Also, consider hosting your own events where you speak as well.
2. Publish Yourself – Find ways to get your words out there so people know about your expertise. Consider starting a blog or writing articles for publications.
3. Create a Newsletter – Develop your own email newsletter around your expertise that you can share with people. When you meet new people add them to your distribution.
4. Improve Your Social Networking Profiles – Make sure that your profiles on sites such as LinkedIn are reflective of your expertise. Include links to your profiles in your email signatures, newsletter, blogs, etc.
What other techniques have you used to brand yourself?
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