What are the 3 Categories for Business Networking Sites?

In the recent article, Get a lift from online networking, the author discusses how business networking sites generally fall into the below 3 categories:

Profile-Building Network – Sites that let users build up their business profiles by posting details of their activities, writing blogs, joining clubs and exchanging messages with other users. Examples: Ecademy, BT Tradespace

Brain-Building Network – Sites that focus on an exchange of information and business support that aim to bring together professionals – often from one area of business – to exchange ideas and solve problems. Example: Web Wednesdays

Referral-Building Network – Sites that focus on business building that aim to connect members so they can get to know each other’s skills and previous experiences, which leads to recommendations, referrals and word-of-mouth marketing. Examples: Linkedin, BT Tradespace

Also, quoted in this article is fellow business networking blogger Andy Lopata. Check out Andy's guest post at The Recognition of Excellence.

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Comments

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