Networking Insight: Five Timeless Effective Relationship Building Techniques

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« If You Don’t Build Relationships Now, You’ll Hate Yourself Later | Main | Is Social Networking a Time Waster for the Business Professional? »

September 27, 2007

Five Timeless Effective Relationship Building Techniques

With relationship building, there are many techniques that never get old and will always work. Below are five methods that you should already be integrating into your networking. If not, then start immediately.

1. Focus on Warm Referrals – One of the best ways to meet quality people is to leverage your existing network for targeted referrals. Ask your contacts for introductions as long as you have a good relationship with them. Make sure that you are focused and know who you want to meet so you can guide your contacts for making the introductions. By getting an introduction, your contact has already qualified you and the other person so you have a better chance of forming a relationship. Just like in sales, a cold lead can be harder to close. (My buddy Mr. Cold Call would beg to differ.)

2. Be Genuine and Generous – One of the best ways to get people to like you is to be genuine and generous with your time and resources. When you meet people and build relationships, you need to have good demeanor, be trustworthy, and be yourself. Just be an all around nice person by smiling, offering to help, following through, and caring. In tandem with being genuine, make sure that you are generous by helping others whenever you can. This will go along way and make you stand out in business circles.

3. Present Yourself for Success – Even though this may be common sense, people need reminders to look and act professional at all times. Without doing so, you may not be taken serious. Make sure to wear professional attire when appropriate. If you don’t know what to wear, ere on the side of professional; you can’t go wrong. With any clothes, make sure that you don’t have stains, wrinkles, loose threads, etc. In addition, make sure that your shoes are polished and presentable. People notice these little things so don’t let them judge you for something you can control. Also, act professional at all times by refraining from swearing, slouching in chairs, walking hunched over, or getting buzzed at events. You need to come across as a professional in all circumstances so use your best judgment.

4. Leverage Your Family and Friends – Who says that all of your contacts have to be built through business networking? Many of your best relationships will be built through family and friends. Take the time to find out who your close relationships are tied to and ask for introductions. The beauty about these relationships is that you don’t need to take any extra time to get to know each other. You already trust each other so you usually will do whatever it takes to help each other. Don’t forget about these relationships.

5. Build a Positive Reputation – In order for people to take you completely serious, you need to build a good solid reputation. Take the time to brand yourself in the community and always treat people with respect. The more positive perception that people have about you, the better for your relationship building. Reputations can make or break you in business circles. Make sure that is a driver of your success.

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