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  • Networking perspective based on experience and observation by relationship builder, Jason Jacobsohn

« IBM Unveils Social Software | Main | How to Enhance Your Personal Brand »

June 23, 2007

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Kadie O'Connor

Jason,

This was a very relevent message to me because I am currently launching my new website www.MyReferralDirectory.com. While it was initially created to help realtors find businesses that they commonly need,it certainly can be used by anyone. It is based on referrals since each participating business has to offer two references. Having owned small businesses in the past, I know difficult and expensive it is to constantly advertise. This website gives small businesses (that are worth referring) a place to advertise on the web for very little money. I constantly market the website to Chicagoland realtors, thereby actively advertising for these businesses. It has already worked for some of the vendors, even two weeks after going live! Plus, realtors are VERY happy to have these people more visable to them. Over the past five years I have been constantly asked "Do you know where..." or "Do you know who...?". This website was created to answer those questions.

This website is set up the opposite way of Angie's List. The vendors pay a small fee for inclusion, and it is free to the public. Also, companies of all kinds and sizes are given a level playing field, from home-based crafters and home party people to Home Inspectors, Landscapers and so on. My goal is to help everyone!

Best always,

Kadie O'Connor

Jason Jacobsohn

Thank you Kadie for sharing your story. It is great to learn about what others are doing. Please continue to comment.

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