A recent story on ABC News, Create a Free Digital Identity to Advance Your Career, mentions that in order to raise your profile, you need to harness the power of the Internet. So, what does this mean? It means that you need to be proactive and make yourself known in cyberspace.
As people are getting to know you, they will do a Google search to find out about you. If you don't show up in the search engines, then it will be harder for someone to do a background check on you. For some of you, that may be a good thing. For others, you should want positive news about you to show up, especially if you have branded yourself as a subject matter expert.
The article mentions the following techniques:
1) Maximize your success using LinkedIn
2) Create a free profile at www.zoominfo.com
3) Subscribe to Google alerts
4) Create a blog
5) Post expert opinions
Basically, make sure that you take the Internet serious when it comes to building your image and profile. For more details, check out the article, Create a Free Digital Identity to Advance Your Career.
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