Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
The book discusses the free-for-all environment of the Internet in which the usual rules don’t apply. The Internet, like the Wild West, doesn’t have any law enforcement to stop someone from defaming your character. In fact, very few social conventions exist to prevent this from happening and nothing exists to remove smears from the Web. All it takes is one disgruntled person to do damage to your reputation.
The book:
- Draws intriguing parallels between the Internet’s culture of expansion, speculation, and lawlessness and the gold rush mentality of the Old West frontier.
- Uncovers hair-raising stories of attacks made under a cloak of anonymity.
- Reveals new threat, including websites that broadcast your phone number, political contributions, family history, and more.
- Provides tips for locating every reference to you or your business in blogs, forums, and social networking sites.
- Supplies a plan to defend yourself now by preemptively creating layers of truthful online content.
- Shares the professional secrets of reputation repair, ranging from quick fixes for minor problems to massive rebuilding after calculated attacks.
The book is divided up into the following chapters:
Chapter 1: Welcome to the New Digital Frontier
Chapter 2: Your Online Reputation is Your Reputation
Chapter 3: The Internet is the New Wild West
Chapter 4: The Forces Driving Online Reputation
Chapter 5: Anonymous Cowards
Chapter 6: Google Gone Wild: The Digital Threat to Reputation
Chapter 7: Why People Attack Each Other Online
Chapter 8: Types of Internet Attacks
Chapter 9: How to Measure Damage to Your Internet Reputation
Chapter 10: Your Reputation Road Map and Online Reputation Audit
Chapter 11: Getting Proactive: The Best Defense is a Good Offense
Chapter 12: Recovering from Online Smears: Restoring Your Reputation After the Damage Has Been Done
Chapter 13: Protect Your Small Business and Your Professional Reputation
As you can see, the book offers a wealth of knowledge about how to manage your online reputation. Your reputation is everything and is extremely important for your personal and business brand. Without a good reputation, it will be difficult to build relationships and generate business. Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
is your guide for navigating your online reputation.
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