The Risk Advantage was written by Tom Panaggio who co-founded two successful direct marketing companies over a thirty-year span as an entrepreneur. In his book, he is able to give a real perspective on starting and running a business. He believes that success is the result of embracing risk as an opportunity.
The book is comprised of the following chapters:
- Are You In?
- Opportunity and Risk Are Soul Mates
- Where Risk Belongs in Your Business
- The Winner's Framework
- Prisoner of Hope
- The Freedom to Continue Your Journey
- Embrace the Risk of Failure
- Embrad the Risk of Proactive Marketing
- Embrace the Risk of Standing in Your Own Line
The author wrote this book specifically for entrepreneurs to share his story about sustaining a thriving private company for over 20 years. He believes that risk is a key component to an entrepreneur's success. Embracing risk is what provides entrepreneurs an edge to keep their businesses relevant over time.
According to the author, the beneifts of any opportunity are the result of embracing risk of any business decision. He shares his experiences about his ventures and how he embraced risk. By doing so, he was able to build very successful companies.
Throughout the book, the author encourages entrepreneurs to take risks while continuing to grow their businesses. Consider this book as a guide on figuring out the right risks to take, which will assist you in formulating your leadership style and business strategy.
Books that tell stories about entrepreneurs are usually very motivating and inspirational. It is always great to hear and learn about success from various vantage points. The Risk Advantage is one of those worthwhile reads.