The Sustainable Edge: Fifteen Minutes a Week to a Richer Entrepreneurial Life was written by Ron Carson and Scott Ford who are both entrepreneurs. Ron is the founder and CEO of Carson Wealth, one of the largest wealth advisory firms in the country and is a sought after speaker, thinker, and investment strategist. Scott is the founder and CEO of Cornerstone Wealth Management Group and Carson Institutional partner. He is a registered principal at LPL Financial and is ranked in the top 1 percent of all LPL registered financial advisors.
The book is comprised of the following chapters:
- The IQ Grower Process: Grow Your Business IQ
- Harness Your Subconscious to Achieve the Sustainable Edge
- Identify Your Passion that Pays
- Hone Your Firm's Main Thing
- Create Your Brain Trust to Benefit from the Best and the Brightest
- Measure What Matters on Your Road to 15 Percent Growth
- Simplify and Leap Forward
- Be Boldly Vulnerable and Receive the Best in Return
- Deliver Value Beyond a Doubt
In this book, the authors share their entrepreneurial journey to assist other business owners who want a fuller and more rewarding balance between their business and personal lives. In each chapter, the authors provide practical real-world guidance that is designed to inspire entrepreneurs to sustain a competitive edge in the fast-changing world of business.
The authors teach you how to achieve your goals across these four key areas:
- Your business
- Your teams
- Your clients
- Your personal lives
At the end of each chapter, the book has you perform exercises that are supposed to assist you in boosting your company's Business IQ. As a result, you should get ahead in your career and personal live.
The book is a hands on tool for entrepreneurs seeking to stay competitive while also enjoying the fruits of their labor with those who they are close with such as family and friends. Pick up a copy to build your sustainable edge in life.
The book will be available in January. You can order a pre-copy here.