Personal branding is a must when developing relationships. You should find a way to stand out so you can become more memorable.
Spend time leveraging your expertise to brand yourself. The more that people know about your particular expertise the more they will associate you with that skill.
Find ways to demonstrate your expertise on a regular basis. Some strategies include: writing articles / blog posts, speaking at events, hosting events, publishing a book, or social media.
Your personal brand should stand alone from your job or company. That way, people will associate a brand to you, which will be very valuable regardless of where you work.
Over time, as you interact with other business professionals, they will start to see you as a brand. As a result, more opportunities could come your way including referrals, clients, partners, etc.
The more that you nurture your personal brand the more that you will be able to become a valuable asset in anyone's network. Once this happens, you will have established yourself as a go to person.
Take personal branding serious because others do as well. Make a name for yourself in business circles. One of your biggest assets is your personal network, which is why you need to brand yourself with the people in your life.