While networking is a business activity that frequently gets misunderstood, it is also an excellent way to move your career and business forward. Below are three of networking's successes if given the chance:
1. Networking produces new business - Building relationships of credibility and trust are a must before any business transaction takes place. By getting to know others over time, referrals and new business will come your way. You have to be patient so take the long term approach when building meaningful relationships.
2. Networking builds your personal brand - Your personal brand is an important aspect of your professional life. The more you interact with others, the more you have a chance to show your expertise. It is important that people know who you are so they can send referrals your way.
3. Networking produces opportunities - One of the more interesting aspects of building relationships is that it can lead to unexpected opportunities. You never know what lies in store when you get to know people. Your relationships could open up the door to a new job, partnership, friendship, etc.
What other successes can you think of?
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