Personal branding is an extremely important aspect of relationship building. You want people to know you for your expertise and skillset. Once that happens, you will be recognized and remembered.
Take the time to demonstrate your expertise so others get to know you. Ways to do this include speaking at events, writing blog posts, writing articles, building a personal website, etc.
Once you implement several tactics, you need to be consistent and persistent. It is important that you are continually in front of people. The more they see and hear from you, the better they will get to know you.
Be bold and confident in letting people know what you do. You need to be proactive, which will make you stand out. As a result, opportunities will come your way. Opportunities could be clients, partners, capital, jobs, friends, speaking opportunities, etc.
You can also partner with other professionals so you can showcase your expertise together at an event. One way to do this is to set up a panel discussion or individual talks on a specific topic. Sticking together with other successful people can be good for your personal brand. As long as the other people have a good reputation, then your brand should get stronger.
Be creative to get yourself out there. Successful professionals usually find ways to stand apart to be known. Take the leap!