During the winter, especially this one, the weather is not as inviting to venture outside. While it is fun to play in the snow, it can slow down transportation and it is messy. What this means is that you will have a more difficult time attending events and meeting people in person.
So, take advantage of this time of the year to build your brand and communicate more digitally. While face to face is still an important component of relationship building, leverage the winter to connect online.
Spend more time writing blogs posts, build up your LinkedIn profile. send more tweets, create a newsletter. Find ways to stay active with your network and build up your online presence.
Send emails to people in your network to set up meetings when the weather is not treacherous. Be strategic about who you want to get to know better as well as help you grow your business.
In reference to the Disney movie, Frozen, "Let it Snow", and good things will happen. Take advantage of the winter to further build your relationships.