The more people who you meet that become part of your network the more difficult it is to stay in front of them. In order to maintain your network, you need to find ways to stay relevant. Below are some techniques to consider:
Email or Newsletter
Send out an email or newsletter on a regular basis so your name is continuously in front of your network. However, don’t just send anything out. Make sure that the content is valuable and interesting to people.
Create your content by setting up a blog. Share your thoughts and respond to peoples’ comments so you have a two way communication. Share your blog posts with your network.
Become active with Twitter by tweeting content that is relevant several times every day. Follow others in your network and re-tweet them, which shows that you are paying attention to them.
Set up a personal Website that shows your expertise and provides valuable content. Link all of your activities to this site so your network can go to one place to find what you are doing.
Find opportunities to speak about your subject matter expertise. Inform your network of these speaking opportunities so they may not only listen to you speak, but also they may see you as an expert.
In addition to a blog, find opportunities to write and publish articles in publications or blogs. By others accepting your articles, you are further demonstrating your expertise.