Your online brand is extremely important. One of the first places people go to find out more about you is LinkedIn. So, pay attention to your profile and how you utilize this extremely important business tool.
Your profile should match your brand in the offline world. Be consistent in how you portray yourself across all mediums both online and offline. Without consistency, you will confuse people and potentially damage your brand.
Your profile should not be an online version of your resume. Rather than just bullet pointing your experience like your resume, summarize your experience for each role. In addition, add some client or success stories.
Craft a good upfront summary of your background. The summary section, is a key component of your profile. In this section, you should craft a compelling overall summary of your background and specialties. In essence, this is your personal elevator pitch so make it compelling enough so people want to read more.
Create a compelling professional headline. One of the first items that people see about you is the professional headline underneath your name. These keywords are how you will initially position or brand yourself on LinkedIn. So, make sure that you accurately portray yourself.
Frequently update your status. Let your network know what you have been doing professionally. So, a couple times a week, update your status to reflect your activities or thoughts. Make sure to only include items that are consistent with your brand.
What other features of LinkedIn are important for your personal brand?