The 11 Laws of Likability was written by Michelle Tillis Lederman. She is the founder and CEO of Executive Essentials, which provides customized communication and leadership programs. In addition, she teaches at NYU’s Stern School of Business and is a faculty member of the American Management Association. She has delivered seminars internationally to Fortune 500 companies, nonprofits, and universities.
Below are the major sections of the book:
- Before the Conversation: Get Real
- The Conversation: Always Have It
- After the Conversation: Build Relationships
Here are a few of the laws that can be found within the major sections:
- The Law of Authenticity
- The Law of Perception
- The Law of Listening
- The Law of Giving
The whole premise of this book is to educate the reader about how likability is an important component of relationship building. Let’s face it, people do business with people they like. So, why not become liked by more people?
The book will help you to identify and leverage your most likeable characteristics. In this book, the author shares real-world examples that will demonstrate how you can interact with others in a more natural and authentic way. As a result, you will have a better foundation for building relationships.
In this book, you will also learn how to:
- Start conversations and keep them going with ease
- Avoid coming across as manipulative or self-serving
- Convert acquaintances into friends
- Tweak your own personal style
If you want to learn how to more effectively build relationships, then this book may be for you. Your personal brand is very important for your likability. Make sure that you do what you can do build your brand in a positive manner.