Engage! was written by Brian Solis who is a global thought leader and author in new media. He is principal of FutureWorks, which is an award-winning consultancy in San Francisco. In addition, he has led social program and change management initiatives for various firms including Fortune 500 and Web 2.0 startups.
The book is divided up into 26 chapters, which includes the following:
- The Social Media Manifesto
- Make the Case for Social Media: The Five Ws+H+E
- The New Media University
- Fusing the Me in Social Media and the We in the Social Web
- Learning and Experimentation Lead to Experience
- Defining the Rules of Engagement
- The Conversation Prism
- Unveiling the New Influencers
- The Human Network
- The Social Marketing Compass
The premise of the book is to demonstrate how social media is leveling the playing field for individuals and businesses. Now more than ever, there are many tools that exist to build your brand, generate an audience, and bring in more business. The author recommends that you become a champion or leader of social media so you can make your company more visible.
It may take some time to learn all the nuisance and tools of social media. However, it is important to keep up with the social web and all of its interconnectivity. You can influence conversations through the empowerment of social networks, which in turn can generate more revenue for your business. As a result, the author suggests that this is our time to “engage” with our brand and customers who are seeking solutions today and tomorrow.
Throughout the book, the author shares tools, methodologies, and stories that will reveal a wealth of principles and strategies to help you in your marketing efforts. In a world of two-way and one-to-many communication, you need to have a good handle on how to interact with others. Engage! can serve as a reference for all of your social media efforts.