Your personal brand is extremely important when it comes to building relationships. Your reputation and expertise are how others perceive you. Make an effort to stay visible so others get to know you.
In today’s world, we have a lot of choices to connect with others and stay visible. Don’t exclusively rely on technology as a means of building your brand. Face time is a very important component. People need to see you in person from time to time to see how you interact. Once you are seen in person, people can better bridge the gap between your digital and in person persona.
Each week, you should be making yourself visible to your network and greater business community. Leverage tools such as Facebook, LinkedIn, Twitter, blogs, and Four Square to keep you connected. In addition, attend a couple of events each week so you can build new relationships and re-connect with existing contacts. The more people see you the more you will get noticed.
Other ways to stay visible include speaking at events, hosting your own events, and writing guest articles. Continuously think of ways to keep yourself and brand in front of others. Make sure that with each activity that you are demonstrating your expertise. As a result, you will build a credible brand that others will respect. When this happens, your network will significantly grow and opportunities will present themselves.