Book Review: Marketing in the Moment by Michael Tasner

Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First was written by Michael Tasner who is an entrepreneur, author, speaker, and charity advocate who helps people achieve their dreams in life and goals in business. In 2000, he founded Taz Solutions, which he has built into a leading Web marketing firm with more than 100 contractors involved in all areas of online/Internet marketing strategy, marketing, and web site design.

Tasner’s book is a guide to the explosion in Web, mobile, and social media marketing channels. With all of the tools out there now, it is hard to figure out which ones work.  With this book, the author explores the various options and provides a practical action plan so your firm can use the tools the most effective way.  We are transitioning from Web 2.0 to Web 3.0, which is the rise of a more intelligent web through factors such as browsing habits, customized information, mobility, microblogging, and on-demand collaboration.

The book is divided up into the following chapters:

Chapter 1: The Mindset Shift: From Web 2.0 to Web 3.0

Chapter 2: Are You Ready for Web 3.0 Marketing?

Chapter 3: Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place

Chapter 4: Mobile Marketing: Tapping Into Billions of Cellphone Users

Chapter 5: Virtual Reality Worlds: The Hows and Whys of This Unique Marketing Universe

Chapter 6: Video Marketing: Taking Video to the Next Level

Chapter 7: Web Applications: How to Effectively Use Apps in Your Marketing

Chapter 8: Open-Source Code: How to Find and Use Others’ Hard Work for Maximum Impact

Chapter 9: Collaboration: Connecting and Sharing Data Lightning-Speed Paces

Chapter 10: Web 3.0 Companies

Chapter 11: Your Action Plan: Putting It All Together and Taking Action

As you can see, the author explores all of the various methods that are used today by businesses and individuals. In order to fully maximize the web’s marketing power, the author encourages you to be utilizing all of these options.  By doing so, you will be ahead of your competition and other marketing professionals.

Throughout the book, the author provides checklists, to dos, case studies, and tips.  By organizing the book in this manner, you have a good guide as to what works and how to implement it fairly quickly.

For a good overview and hands on guide to the new marketing tools on the Web, Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First is worth the read.

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