In order to make an event more comfortable for “wallflowers”, take the time to introduce yourself to them first. Act as a host and ease them in the room. Also, introduce to them to other people who you have met at the event. Once they start a conversation with one or two people, this usually opens them up to more conversations. Your efforts will be appreciated and you will have met some new people at the same time.
By helping ease the awkwardness for “wallflowers”, you will be creating a good first impression with these people who could turn out to be valuable contacts in your network. Don’t discount these people because you never who they are and who they know.
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