Below are five ways to burn bridges with your network
1. Only speak about yourself – You should show an interest in others as well. Otherwise, people will think that you are too self-centered.
2. Don’t reciprocate with referrals/introductions – If you get referrals/introductions, then you need to reciprocate. Otherwise, you will be seen as only a taker.
3. Don’t lie or misrepresent the truth – Be honest at all times. If you lie to people about who you are and what you have done, then you will eventually be found out.
4. Treat others with disrespect – Be careful not to treat people who you know or their referrals with any disrespect. By doing so, your brand will be hurt.5. Constantly selling your services/products – You should focus on building relationships not selling your services/products. Over time, people will buy from you but not only they get to know you.
Related post: Seven Ways to Ruin a Relationship.
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6. Ignore emails or phone calls. If you meet someone at a network function, more than likely, they will follow up with you with a kind "nice to meet you" email. If you do not respond, the sender will feel snubbed. If the email is a pitch for an appointment, you should graciously write back and nicely refuse. You get more respect than ignoring it. By ignoring someone, it makes you look like a coward. Why would anyone give a coward a referral in the future? They feel that if you ignore me, then what if you ignore the lead I am giving you?
Posted by: Tony Miller | April 03, 2010 at 07:05 PM
Great additional point Tony. I can't tell you how bothersome it is to me when people doesn't respond to my emails or phone calls. It sets a bad taste in my mouth for these people.
Posted by: Jason Jacobsohn | April 04, 2010 at 07:17 AM