Social Networking Usage Rises With Younger People

According to research from the Pew Internet & American Life Project, social networking has risen among all age groups in the past few years, especially among teens and younger adults. Below are some results from this study:

• 73% of online teens used social networking sites in 2009, compared to 47% of online adults. Breaking down online adults into older and younger demographics, 72% of adults 18-29 use social networking sites, compared to 40% of their counterparts 30 and older.

• Social networking adults in all age brackets favor Facebook by a wide margin, with older adults preferring it slightly more. Seventy-three percent of all adults 18 and older who use social networking sites have a Facebook account. Broken down by age demographic, this includes 71% of adults 18-29 and 75% of adults 30 and older.

• 48% of all adult social network site users have a MySpace account. The younger generation is much more apt to use MySpace, with 66% of social networking adults 18-29 having a MySpace account, but only 36% of the 30 and older bracket.

• Twitter and other status-updating sites are more popular with younger adults than older adults.

• Blogging is becoming more popular with older adults and less popular with younger adults.

The results of this study are not surprising to me at all. To read more, go to Social Networking Rises, Especially Among Younger Set.

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