Aligning the Corp and Personal Brand Conference - March 4-5 in Chicago

The below two-day conference is coming to Chicago in March. I am pleased to mention that I will be a co-emcee of this great event. Hope that some of you can attend.

Title: Aligning the Corp and Personal Brand Conference

Organizer: SOHObiztube.com

Date: March 4-5, 2010

Time: 8am-4:30pm

Location: Loyola University Chicago, Lake Shore Campus, Simpson Center, 6333 N. Winthrop Ave., Chicago

Keynotes: Olivier Blanchard and Dan Schawbel

For more information and to register, go to Sohobiztube.com - Use my special discount code, jjacobsohn, to receive $150 off the ticket price

With the increasing market share of mobile communication devices, PDAs, social networks, viral applications and citizen journalist (bloggers) corporations are seriously grappling and fumbling over how to manage their staff, team or employee's personal brand.

When does the consideration of the personal brand start? During the recruiting, hiring, and training process? Where does the co-alignment begin? How do we position and manage the corporate and personal brand during customer service, sales transactions, and marketing campaigns and in Blog content?

In order to meet this challenge, companies want to understand how to successfully develop a well written and thought out social media communications policy. A successful communications policy will enhance internal branding programs and incentives.
 
With the right intra-organizational mindsets and policies, employees can maintain and retain their personal brand without compromising the corporate brand’s position, market share, and value to the consumers of their products and services.

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