was written by Carmine Gallo who is a presentation, media-training, and communication-skills coach for some of the world’s most admired brands. In addition to being an author, he is a columnist for Businessweek.com and a keynote, speaker, and seminar leader. He has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Redbook, Forbes.com, New York Times, Wall Street Journal, and Investor’s Business Daily.The book is broken up into the following sections:
Act 1: Create the Story
Act 2: Deliver the Experience
Act 3: Refine and Rehearse
In this book, the author examines Steve Jobs and why he is such an effective public speaker when launching a new product or delivering a keynote presentation. Steve Jobs is known for his “wow” factor and showmanship so his audiences are drawn into his every word. He tells a story in each of his presentations so he gives his audience a unique, inspiring, and unforgettable experience.
In this book, the author lays out the specific techniques that Jobs uses to make his presentations. You will learn how to:
• Create an inspiring brand story
• Answer the one question that matters most
• Paint a specific, memorable, and consistent vision
• Make numbers meaningful
• Deliver unforgettable moments
• Build visually engaging slides
• Master stage presence
• Make it look effortless
• Rehearse effectively
• Have fun
Each chapter provides tools and strategies that you can begin using in your presentations. Throughout the book, the author analyzes actual presentations from Steve Jobs so you can read first-hand at how he creates his stories. By reading this book, you learn how to take charge of any room, deliver your message concisely and clearly, convey the value of your products and services, and sell your ideas more persuasively.
In the business world, your appearance and style is very important for the success of whatever you do. One way to become an expert in your area is to speak in front of audiences. Without an effective and professional presentation, you have a much harder time getting audiences to take you serious. If you want to learn from one of the business world’s great speakers, then it may be worth picking up a copy of The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
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