Book Review: Celebritize Yourself by Marsha Friedman

Celebritize Yourself: The Three Step Method to Increase Your Visibility and Explode Your Business was written by Marsha Friedman who is a successful businesswoman, publicity expert, radio personality, and public speaker. In 1990, she started Event Management Services, Inc., which is a national public relations firm that represents firms and experts in a variety of industries. Clients include Teamster’s President Jimmy Hoffa Jr., Sergeant’s Pet Care, and Motown group the Temptations. Marsha co-hosts the nationally syndicated talk radio show “The Family Roundtable” and is the founder of the non-profit, Cherish the Children Foundation.

The book is broken up into the following chapters:

Chapter 1: Isn’t it Time You Walked into the Limelight?
Chapter 2: The Joy of Becoming the Celebrity in Your Field
Chapter 3: Why Do You Want to Become a Celebrity?
Chapter 4: First, Know Thyself
Chapter 5: It All Starts With a Book
Chapter 6: From Community Celebrity to National Celebrity
Chapter 7: How to be a Great Radio or TV Guest and Quoted in the News!
Chapter 8: The Celebritize Yourself Quiz
Chapter 9: Find Your Media Niche?
Chapter 10: Now Let’s Get Started!
Chapter 11: The Big Payoff

Marsha’s book is about one of my favorite topics, branding yourself as an expert. In order to excel in networking and business, you need to be seen as an expert.  The author shows you what it takes to become an expert in your field, thus, becoming a “celebrity”. Celebrity in this book is not about becoming a Hollywood celebrity with fortune and fame but rather becoming an expert in your field, sharing your wisdom, gaining exposure, and getting a following.  As a result, your business will grow because you will experience an increase in clients.

The following people who after becoming authors turned into celebrities: Zig Ziglar (salesman), Suze Orman (stockbroker), and Bob Greene (fitness expert).  The list is endless so with enough hard work, it is possible to reach celebrity status. All of these celebrities were experts in their fields before they sold their first book. Throughout the book, Marsha shares many client stories of how she helped turned people into celebrities.

With Marsha’s 3-Step Method, she shows how anyone, in any business, can become a celebrity.

Step 1: Write!
Step 2:  Speak!
Step 3: Sell!

First, the author believes that you must write to show your expertise, especially a book. Once you have a book on the market, you instantly become an expert in your field. Next, she believes that you need to be heard to jump into celebrity status, therefore, speak as often as you can. Lastly, she suggests that you must sell so your products are on the market.

Celebritize Yourself: The Three Step Method to Increase Your Visibility and Explode Your Business is an enjoyable read that shares some very important techniques about how to brand yourself as an expert.  Over time, your brand is more important than your firm. People generally do business with people first so make it a priority to become a celebrity in your field. Start with a blog if you are not ready to write a book. One of my personal goals is to write a book because I know that it will take me to another level with all that I do around “business networking”.

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