was written by Timothy Keiningham and Lerzon Aksoy who are renowned loyalty experts. Tim is a global chief strategy officer at Ipsos Loyalty and Lerzan is an associate professor at Fordham University in New York City. The book is based on the most comprehensive study of loyalty ever conducted.The book is broken up into the following chapters:
Chapter 1: The Why of Loyalty
Chapter 2: Know Yourself
Chapter 3: Building Loyal Relationships
Chapter 4: The Economics of Loyalty
Chapter 5: Toxic Loyalty
Chapter 6: Faith and Loyalty
Chapter 7: Teaching Loyalty
Chapter 8: A Loyal Society
Chapter 9: Enlightened Loyalty
In the book, the authors combine their groundbreaking research with the leading thinking in philosophy, psychology, economics, and management to provide a general understanding of what loyalty is and isn’t and how to tap into its power to enhance your personal and professional life.
Loyalty is critical for you to build relationships of trust and credibility. So, make an effort to build quality relationships in which loyalty takes place on both sides. Without loyalty in your relationships, your success will be limited.
In fact, loyalty throughout all aspects of your life can have a major impact on your success. The book discusses various scenarios of good and bad loyalty, which are quite interesting. Many of the points discussed are backed up by research done by Ipsos Loyalty so you know that what is shared is credible.
The authors examine various scenarios of loyalty such as employment, religion, politics, and society. With each situation, loyalty can have a major impact and influence. For example, nowadays it is more difficult to find loyalty between employees and employers. Also, as the authors note, some loyalty can actually be very toxic such as following cults or destructive leaders.
After reading Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work, you will have a clear understanding of loyalty and be able to better evaluate your own relationships. Don’t take loyalty lightly. It is a very important component of success in networking.
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