was written by Linda Kaplan Thaler and Robin Koval who have also written the bestselling book 
. Linda is the CEO and chief creative officer and Robin is the president of The Kaplan Thaler Group, creators of the AFLAC duck. Their new book goes against the grain and says that you should pay attention to the small stuff because it can have a significant impact in your professional and personal live.The book is broken up into the following chapters:
Chapter 1: The Power of Small
Chapter 2: Small Truths
Chapter 3: Make Small Talk
Chapter 4: Go the Extra Inch
Chapter 5: Take Baby Steps
Chapter 6: Watch Your Cues and Clues
Chapter 7: Little Mistakes Spell Disaster
Chapter 8: Make It Big by Thinking Small
Chapter 9: Small Changes the World
In this book, the authors make a great case for why small can be better than big. In fact, paying attention to the small stuff now can set you up for more success. You need to be detail oriented on just about everything because if you miss something, then it can have a serious negative outcome.
For example, make sure to double check a presentation before you are ready to go. Catching a little mistake such as a person’s name misspelled can make or break your pitch. Or make sure that you give a client the extra attention that he/she needs. While these details may seem trivial, pick up on them and treat each situation accordingly. You will set yourself apart from your competition.
The book does an excellent job of sharing real world stories of successes from the authors and others as a result of paying attention to the small stuff. It is very interesting to read these stories, which reinforces why details are so important.
Same is true for building relationships. For example, you need to pay attention to your appearance at all times. Double check your teeth for food or your shirt for stains. Don’t be caught in public with things that you could have prevented. You don’t want people to see you as unprofessional.
The Power of Small: Why Little Things Make All the Difference is an enjoyable and quick read that reinforces why you need to pay attention to details about everything and everyone. If you don’t go the extra mile, then you may be hurting your career and life.
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Jason, thank you so much for your kind review of our new book. We're passionate about our small approach to making it big and we're always so happy to see that our ideas have an impact on others. We'd love to add you to our blog roll and hope you'll stop by the Small Blog!
Posted by: Linda Kaplan Thaler and Robin Koval, Authors of The Power of Small | August 17, 2009 at 10:48 AM
You are welcome Linda. Glad that you liked the review. I really enjoyed it and look forward to reading your other book as well. Thank you for adding me to your blog roll. I will do the same.
Posted by: Jason Jacobsohn | August 17, 2009 at 07:59 PM