Book Review: Luck by Design by Richard Goldman

Luck by Design: Certain Success in an Uncertain World was written by Richard Goldman, who after 25 years, retired as an executive from Men’s Warehouse. Richard started on the sales floor with only one location in Houston. By the time he left in 2002, the company had 680 affiliated stores across the U.S. and Canada and annual sales over $1.27B.

Richard is recognized as the marketing expert behind the success of Men’s Wearhouse. Along the way, Richard has been very active in educating others in business as well as volunteering for several notable causes. Luck by Design: Certain Success in an Uncertain World is Richard’s story about how he actively created his success in business and life after growing up in a small mining town.

The book is broken up into the following chapters:

Chapter 1: It’s In Your Hands
Chapter 2: Life is Misadvertised
Chapter 3: Everything Counts
Chapter 4: We’re All Playing for the Same Thing: Time
Chapter 5: You Are Going to Have to Work
Chapter 6: Manage Yourself First; Then Manage Others
Chapter 7: All Outer Problems Have Inner Solutions
Chapter 8: Life Is a Continuum of Beginnings, Middles, and Ends
Chapter 9: Designing Your Luck; Finding Your Place

Within each section, the author dives into real world examples and shares what he has learned along his journey of creating success for himself, Men’s Wearhouse, and others around him.

Luck by Design: Certain Success in an Uncertain World is an enjoyable and practical read because you not only learn about some of the success of Men's Wearhouse and one of its executives, but also how to chart your own future of success.

It is not every day that you get to learn first-hand from a successful executive. If you want to take advantage of Richard’s experience and advice, then this book is worth reading.

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