Andy Lopata of Connecting People provides a great post about why businesses fail with business networking. Below are his ten reasons:
1. They don't have a clear message
2. They don't know what success will look like
3. They fail to commit
4. They don't do their homework
5. They don't follow up their referrals
6. They focus on the sale, not the relationship
7. They are '9 to 5 Networkers'
8. They are 'destructive' rather than 'constructive'
9. They are collectors
10.They like their comfort zone
I would also argue that are some of the reasons that individuals can't make business networking work either.
To read more about each of these, go to Andy's post, Ten Reasons Businesses Fail to Make Business Networking Work for Them.
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