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Liz Lynch, founder of the Center for Networking Excellence and author of Smart Networking: Attract a Following In Person and Online, was recently interviewed by ABC News.
Liz shares some great tips on how to network during a downturn in the economy.
The video can be found at http://abcnews.go.com/Video/playerIndex?id=6406349.
For more information about Liz, check out my blog interview of her.
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For the most part, relationship building is an intangible activity. Getting to know people doesn’t always translate into very tangible results (at least not right away). Over time, you should see results from all of your efforts.
Below are seven ways that you can measure the tangible results of networking:
1. You land a new client that can be traced back to your relationships
2. You find a new job that was the result of leveraging your network
3. You build a new partnership that was the result of a quality introduction
4. You develop a great new friendship by getting to know someone on a regular basis
5. You raise money for your business by leveraging your network to get in front of the right people
6. You help someone else land a client or find a job due to your quality referral
7. You generate more exposure for your business as a result of getting the word out to your network
What other results can you measure?
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The word “networking” elicits a different feeling for everyone. Think about your first reaction when you hear the word “networking.” Are you frustrated? Are you excited? Does it get your juices flowing?
Your feeling has a lot do with the act of networking. Do you like to go to networking events? Do you like helping others? Do you hate when people try to sell you something when first meeting them?
We are have had mixed experiences when attending events and trying to leverage our own networks. Some people only begin to network when they need something such as a job. Others are continuously networking, especially if they are in sales.
If you can’t stand networking, then think about why that is. It will help you to better understand and work towards overcoming that feeling. Let’s face it; you need to build relationships in today’s world. Your social capital is one of your biggest assets.
If you enjoy networking, then also think about why that is. It will help you to better appreciate it and work towards getting better at it. You can always improve the efficiency and quality of building your network.
What is your first reaction to the word “networking”?
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Recently, I came across the following article, God's wicked sense of humour on Facebook. Apparently, you can now be friends with God on Facebook.
According to the article, "Impersonating people on online services isn't unique to Facebook — Bill Gates, Steve Jobs, Steve Ballmer, John Howard and Barrack Obama have all had high profile fakers.
But when a deity appears on Facebook, one has to wonder who would dare risking the wrath of eternal damnation for heavenly identity theft."
Make sure to read the entire article to see the humor.
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Michele Connolly's post, Top 5 Mistakes Made by Disorganized Networkers, is an excellent summary of what could go wrong. Here are her top her five mistakes:
1. Having too few business cards.
2. Being all about the food and drink
3. Keeping business cards in a bag or jacket
4. Talking ad nauseam about themselves
5. Bogarting the talent
Make sure to read her post for more details about these mistakes. In addition to the above five, here are five more that you need to think about:
1. Wearing clothes that have stains or holes
2. Having a dirty face and messy hair
3. Not writing notes on the backs of business cards
4. Failing to organize new contact information shortly after an event
5. Lack of proper follow-up with people after an event
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