Barack Obama leveraged social networking tools to organize his supporters. It is amazing to learn how much technology was a core focus of his campaign.
"Throughout the campaign, Obama and his staff relied on a social-networking site, www.my.barackobama.com, to help supporters find one another and to disperse the campaign’s messages to a broad audience."
"Technology is only one component of a successful project; how that technology is positioned and how appropriate it is for the target demographic are often more important. Striking that balance is where the Obama campaign excelled, according to Technology Review."
The time has come that all future campaigns will rely on these technologies to manage and gain supporters.
To read more about Obama's use of technology, go to The Secret Behind Obama’s Nomination: Social Networking.
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