According to the 2008 Networks for Counsel Survey, almost 50 percent of attorneys are
members of online social networks and over 40 percent of attorneys
believe professional networking has the potential to change the
business and practice of law over the next five years. However, less
than ten percent say they can rely on their current network to help
them work more efficiently and cost effectively.
For the complete survey results, go to Survey Reveals Growth in Online Professional Networking Among Legal Professionals, Appetite for Lawyer-Specific Networking Solutions.
This survey further validates that niche or focused online networking can draw a crowd. What do you think?
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It's interesting to note in the results of the survey that the most popular reasons for interacting in social networks is collaboration rather than marketing.
The responses show that lawyers still struggle to understand how networking can help them attract referrals for new business. This is understandable given the confidential and sensitive nature of much of their business, but patience must surely also play a key role.
The collaboration aspect is, however, very refreshing to see. It would be difficult to imagine the same level of enthusiasm in the UK for such a platform. Not just yet anyway, times are changing very rapidly at the moment.
Posted by: Andy Lopata | July 19, 2008 at 10:10 PM
Good additional insight Andy. I agree that some lawyers need to understand how networking can help them. I do know a handful of lawyers who get this but more need to grasp the idea.
Posted by: Jason | July 20, 2008 at 08:58 PM