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July 17, 2008

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Andy Lopata

It's interesting to note in the results of the survey that the most popular reasons for interacting in social networks is collaboration rather than marketing.

The responses show that lawyers still struggle to understand how networking can help them attract referrals for new business. This is understandable given the confidential and sensitive nature of much of their business, but patience must surely also play a key role.

The collaboration aspect is, however, very refreshing to see. It would be difficult to imagine the same level of enthusiasm in the UK for such a platform. Not just yet anyway, times are changing very rapidly at the moment.

Jason

Good additional insight Andy. I agree that some lawyers need to understand how networking can help them. I do know a handful of lawyers who get this but more need to grasp the idea.

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