According to the recent Newsday article, Small Business: Making use of social networking sites, online social networking is not just for singles and students. This is nothing new because we know that the business community uses sites such as LinkedIn and Facebook. What is interesting about this article is that it summarizes some of the reasons why businesses use these sites. Here are a few of the points mentioned:
- Connect with potential new customers
- Post
jobs
- Find strategic partners and investors
- Build brand awareness
What other reasons do businesses use online networking sites?
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Jason: embedded in the listed reasons, though I will highlight, keeping: a) tabs on colleagues and competition; and b) market visibility through posting on your activities. Cheers, Bob
Posted by: Bob Brill | July 30, 2008 at 09:41 AM
Good additional points Bob.
Posted by: Jason | July 31, 2008 at 07:42 AM