The following article, The Pitfalls, and Potential, of Corporate Social Networks, appears in Baseline Magazine. Below are some excerpts:
It could be tempting to conclude that because your employees enjoy keeping a personal blog or spending time with contacts on social networking sites like Facebook and LinkedIn, that they would want to participate in an internal corporate version of those sites. But don't be so sure.
A new study has found that the phenomenon of social networking and collaboration does not yet have a natural extension behind the enterprise firewall.
According to a research note, published by Stamford, Conn.-based Gartner, employees may be reluctant to expend the time and effort in keeping up a blog or community profile when they would be prevented from accessing the information if they leave the company.
I understand about the reluctance, however, as an employee and if tasked to take on this responsibility, it should be seen as a work function, nothing more. At the same time, this would be an excellent skill to build and you will have the chance to build some existing and new relationships. So, I would jump at the opportunity to participate.
What do you think? Would you participate if your employer asked you to contribute to a corporate blog or other community activity?
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