One of the benefits of having a large network is that you have the unique ability to talk to various people about the product/service that you are selling. In fact, as you change jobs, this is the perfect opportunity to talk to people about your new role and to get their feedback on what you are offering.
Regardless of what you are selling, don’t oversell your network. These people should already have respect for you so they will support you in your efforts. Pick several people to meet with to discuss your product/service or new role.
When you get together with people, use these meetings as a chance to update each other on your respective businesses. Openly discuss each others’ challenges and talk about how you can help each other.
Many people in your network can be channel partners – meaning that they can refer you business. Thus, this is why it is important to make sure that your contacts understand your value proposition. So, with a soft sell, your contacts will either be more likely to purchase your products/services or refer you someone who will.
Below are some soft steps that you can take to increase your revenue with your network:
1. Set up meetings with selected contacts
2. Update each other on respective businesses or roles
3. Ask your contacts about their challenges and how you can help
4. Briefly describe your product/service offering and tailor it towards their challenges
5. Ask for feedback on what you said – Did the person like what you had to offer? Did your product/service fit their needs?
6. End the meeting by telling individuals to let you know if they have other questions or thoughts after you leave. You should also mention that you will do the same.
7. Contact each person a few days after your meeting to find if they had any questions and if they can make any referrals
Keep in mind that you should take it slow with your network because most likely they will not be the ones buying from you. You want to further develop your trust and credibility so referrals will come your way.
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