That latest corporate giant to enter the social networking scene is MTV, which recently unveiled ThinkMTV. What is unique about this site is that it promotes youth activism.
"MTV said it will reward members that use the site "to do good" with opportunities to meet celebrities, get access to exclusive MTV events, and get exposure on MTV and other national media outlets. Additional benefits include grants and scholarships. Members are encouraged to use different multimedia tools to engage and educate others about important issues, including cell phones, online forums, broadband video, and digital cameras. In fact, multimedia is a key component of the social networking site."
MTV has a big draw with the youth so it will be interesting to see if this site takes off. Like many social networking sites, I am skeptical. However, I do believe that social networking is here to stay and will eventually be a part of the Web experience with most sites.
To read more, check out the article: MTV's ThinkMTV, A Socially Conscious Social Network
What do you think? Does MTV have a shot?
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