Networking can be a challenge for some people because they either don’t understand it or they don’t feel the need to participate. People have their own perceptions about the value of networking and when they should network.
For some people, networking is only important when a need arises (such as a new job or a product to sell). People with this attitude fail to realize that networking is a process over time. If done effectively, their needs will be met with less effort and greater satisfaction.
Below are some common myths that people have about networking. Once you learn to brush off these myths, you will gain a new appreciation and respect for networking.
1) Networking Should Only Happen When Job Searching
Perhaps the most misunderstood perception of networking is that you should only network when you need a job. While it is true that networking can help you to find a job, the actual landing of a new job is more the result of effective and continuous networking.
Networking is about building relationships with people, which takes some time and effort. Therefore, integrate networking into your routine whether you have a job or not.
Find ways to build your relationships with people such as helping them with their needs, connecting them with people or providing them with resources. Over time, you will have built solid and trusted relationships.
When the time comes that you need a new job, you can contact your network to help you. Chances are they will be more than happy to help you, which can actually speed up the job process for you. Because many jobs are found through networking, be sure to take advantage of this method.
2) Events Are About People Trying to Sell You Something
It is true that you will meet people at networking events who are trying to sell you a product or service. However, don’t let these people turn you away from events. Various types of people attend networking events and this is just one type of individual you will meet.
People who only try to sell to others at events are really missing the point of networking. Only after relationships are built should someone try to sell a product or service.
Other than salespeople, you will also meet individuals who are looking for jobs, business partnerships, new employees and investors. You will even meet people who want to help others so they can build quality relationships and gain some new experiences.
Keep in mind that people have a variety of reasons for attending events. Don’t let salespeople deter you if you’re not comfortable talking with them. Move on and talk to someone else.
Stay tuned for myths 3-5...
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