As I mentioned in a previous post, Thinking of Others, I had the honor of being invited to speak at a University of Chicago Graduate School of Business Marketing Roundtable event. Well, tonight was the night that I spoke to a group of about 30 people. The title of my talk was "Your Personal Brand is Your Networking Identity". This was my first time speaking on this topic. I believe that it was well received.
Tonight, I talked about how you need to define your personal brand by recognizing your own characteristics that make you unique. See my prior post, Define Your Personal Brand for more details about this idea. Next, I shared some personal branding techniques such as picking a specialty, becoming visible, and becoming a subject matter expert. Lastly, I talked about how the value of personal branding can enhance your relationships and business.
I have begun to diversify my discussion topics so I have a variety of talks that I can give. I enjoy speaking about networking to people. It makes me feel good if someone can learn something new from what I have to say. Much of what I talk about is from experience and observation so I know that what I am sharing really works.
Do you speak regularly about any areas of expertise? If so, have you diversified your discussion topics?