All of us have a personal brand that we portray to our peers, family, and community. Our brand is something that we have been building our entire lives. In fact, it is who we are and this is what makes every person unique. So, what is your personal brand?
You need to define your own brand so you can effectively build relationships. The more defined your brand, the more memorable you will be with others. So, what is the best way to define your brand?
First, take a look at your characteristics - abilities, accomplishments, appearance, profession, and interests. These items are what makes you "you" so start with these to define your self. Next, pick your sphere of influence - the people who you want to brand yourself around such as peers, community, family, industry, profession, and company. Third, pick a specialization (or area of focus) that you want to be known for. Your specialization is usually tied to an accomplishment. Fourth, make yourself visible through speaking, writing, blogging, etc. so people know that you an expert on a certain topic.
As you develop and grow your personal brand, you will see the value by enhancing your business and personal relationships. Also, you will feel good about yourself because you will have more confidence and be able to help others.
Do you have any personal branding techniques or stories to share?
Recommended reading - The Personal Branding Phenomenon by Peter Montoya
Personal branding is increasingly more important both in our business and social spheres. People make an opinion after seeing you for only a few minutes. Sometimes you don't have the opportunity to open your mouth! So branding at all levels is key...dress, technology you use, places you frequent, people you hang out with, as well as what you know and do!
Visit my post on this subject by clicking here:
http://springboardforsuccess.blogspot.com/2006/11/what-is-personal-branding.html
Robin
Posted by: Robin Gifford | April 25, 2007 at 11:52 AM
Excellent points Robin. I agree that you need to make a good first impression so your appearance and perception to others is very important.
Posted by: Jason Jacobsohn | April 25, 2007 at 08:30 PM
Wills, estate and probate, inheritance, family, estate, probate
Posted by: Jamie Wallis | May 04, 2007 at 09:36 AM
You will see an exponential growth of the significance of Personal Branding, due to competition in the workplace and increases in the overall population.
It will become more relevant to everyone around the globe!
I write on this subject all the time...if you are interested, please read it!
www.personalbrandingblog.com
Posted by: Dan Schawbel | May 04, 2007 at 09:42 PM
Great stuff Dan! Nice blog.
Posted by: Jason Jacobsohn | May 04, 2007 at 09:54 PM
This is a critical element of your personal brand. You can’t fake this, if you do create a core brand that is not in alignment with your primary values everything around your brand will be completely ineffective.
Posted by: Banners | May 03, 2011 at 04:51 AM